It’s that time again – spring is in the air, temperatures are slowly but surely on the rise, and many people are starting to look forward to summer.

The build-up to the hottest few months of the year is full of excitement and anticipation of holidays, leisurely days in the sun and time spent with friends and family. For football fans, this period is particularly special in a year that ends with an even number, because it means that either the Fifa World Cup or Uefa European Championship is just around the corner.

This year’s World Cup will be particularly special, as it will take place in a country where football is not just a sport but a way of life – Brazil.

As well as serving up a spectacular sporting spectacle that will capture the attention of people across the globe, the tournament will provide an opportunity for fashion enthusiasts to express themselves through some striking styles and ensembles.

The 2014 World Cup

The 2014 Fifa World Cup will surely be a memorable event for the host nation, as well as participating countries and fans all over the world.

Brazil are the most successful country in the 84-year history of the competition, having lifted the trophy five times, most recently in 2002. They are the only team to have featured in every tournament since the championship was founded in 1930.

Some of the most famous and talented footballers in history have come out of Brazil, from sporting icons like Pele – often singled out as the greatest player of all time – to modern greats like Ronaldo and Ronaldinho.

All this history and the undying passion that Brazilians have for their national game will come together to make this summer’s World Cup a unique occasion.

It will all get underway when the host nation take on Croatia in Sao Paulo on June 12th, with the contest eventually culminating in the final at Rio de Janeiro’s Maracana stadium on July 13th.

For England fans, the fun (if you can call it that) will start with a game against Italy in Manaus on June 14th, followed by meetings with Uruguay in Sao Paulo (June 19th) and Costa Rica in Belo Horizonte (June 24th).

Football fashion

As well as making this year’s World Cup extra special for sporting reasons, the Brazilian influence will give fashion enthusiasts plenty of opportunities for some flamboyant fun.

The South American nation certainly has a distinctive style, conveyed through things such as samba music and dancing, and the spectacular outfits and parades that characterise the Rio de Janeiro Carnival.

In recent decades, fashion has become an important part of big football tournaments, with fans often showing their passion for the game and allegiance to particular teams by painting their faces, donning flags and wearing matching outfits to represent their nation.

If you can’t wait for the festivities of the World Cup to get underway, why not arrange a pre-tournament party, with guests invited to turn up in outrageous attire inspired by one of the competing countries?

As the host, you could ensure that you really stand out by sporting some fashion contact lenses, which you can learn more about here. You could opt for a lens featuring a Union Jack or the flag of a famous footballing nation such as Spain or Italy, or choose contact lenses in vibrant yellow or green – the colours of Brazil.

Whatever shade or design you go for, a set of cosmetic contact lenses is sure to make an impact on your fellow revellers and will ensure that any World Cup celebration kicks off in memorable style.

Dressing for the World Cup
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